On Saturday night, the Ultimate Fighting Championship takes one of the most important steps in the promotion’s history, running its first event on network television. Fox offers an opportunity for the burgeoning sport to rise to a new level and cultivate a new base of fans. Taking center stage and fighting to unseat UFC heavyweight champion Cain Velasquez is an unlikely challenger.

Junior Dos Santos does not fit the image many casual fans have of a rising sport built on hand to hand combat. He does not have a menacing look or boisterous personality. He does not talk trash about his opponents or wear a threatening scowl. In fact, his defining characteristic may be a warm smile. It’s a personality that makes him easy to like, and it’s hard to find someone in the world of MMA who has a bad word to say about the Brazilian heavyweight. (MORE>>>)